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Today's Terms
Copy
Definition:
Any text to be included in an advertisement.
Rate Card
Definition:
A card issued by an advertising medium listing its rates, requirements, and information needed from the advertiser.
Use Fees
Definition:
In paid broadcast advertising, the fees paid to performers used in television commercials or radio spots. The fee is based on the number of airplays and the number and size of media markets in which the advertisement will air. Use fees are paid in addition to holding fees.
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