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August 24, 2010
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Should I Play Or Should I Go?

Shurtleff Says Video Game Rating help Parents Decide

Attorney General Mark Shurtleff and Entertainment Software Rating Board (ESRB) President Patricia E. Vance launched a new public service announcement (PSA) campaign today to encourage parents to use video game ratings to decide whether a game is appropriate for their children and family. The television and radio ads will begin running in Utah in the coming weeks.

"As a father, I know about the tough decisions parents face over what video games they will allow into their homes. It's important for parents to look closely at the ESRB ratings before letting their kids play any game," says Shurtleff. "As a fan of video games myself, I'm proud to be helping educate Utah's parents about this important tool."

The ESRB video game ratings employ a two-part system. Rating symbols on the front of the game package provide an age recommendation, such as EC (Early Childhood 3+), E (Everyone 6+), E10+ (Everyone 10 and up), T (Teen 13+) and M (Mature 17+). The back of the package has content descriptions next to the rating that explain what may have triggered the rating or may be of interest or concern to parents. Read more at attorneygeneral.utah.gov

 

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Did You Know?    
 
 
Production Company is a major factor in entertainment
The production company acts as central headquarters for all stages of production. They range in size from a single person to over twenty employees and commit to duties ranging from the inception of an idea to making sure the final print's delivered to the theater on premiere night. They're core functions, however, are to assist the headlining producer in developing scripts, attaching talent, and running the day-to-day production activity. Although a handful of production companies fall under corporate studio umbrellas that cover their overhead, most work on a project-to-project basis much like the artists.

 


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Entertainment Lawyers.com Terms

 


Today's Terms

Copy

Definition:
Any text to be included in an advertisement.

Audience Segmentation

Definition:
The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage. Audience segmentation helps to target media messages and key strategies.

Agent

Definition:
A representative of talent, petitioning, on their behalf, for work within the filmmaking community. Agents, by law, have the right to both solicit employment and negotiate terms for the artists they represent. Not to be confused with Manager.

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Entertainment Law Hot Topics

 
Topics Related to Entertainment Law:

  • Trademark Violations
  • Copywriting Infringement
  • Film Finance Negotiations
  • Intellectual Property Theft
  • Plagiarism

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Nevada Entertainment Attorney

 
If you live in the following cities and need an Entertainment attorney you should contact our Entertainment Attorney as soon as possible:

  • Boulder City
  • Carson City
  • Elko
  • Fallon
  • Gardnerville
  • Henderson
  • Las Vegas
  • North Las Vegas
  • Pahrump
  • Reno
  • Sparks
  • Sun Valley
  • Winnemucca
 


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