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Manager
Known for paying special attention to both a client's personal and financial needs, the manager assists in administrating an artists' personal business. Agents and managers share many of the same functions, but tend to fill very unique rolls. Managers usually work with smaller client lists, as they're known for providing more focused attention on the growth and development of a clients' career.
Arbitron
A broadcast rating service for television and radio that uses both a viewer diary method and an electronic recording and tabulating system to measure audience size and characteristics.
Rate Card
A card issued by an advertising medium listing its rates, requirements, and information needed from the advertiser.
Frequency
The average number of times an audience is exposed to a specific advertising message over a period of time, typically four weeks.
Talent Agency
Group engaged in the employment and payment of actors, voice performers, and musicians etc. used in advertising.
Advertising
Delivery of a persuasive message about a product, service, or idea to a large group of people at a single time through the use of mass media.
Holding Fees
In paid broadcast and cable television advertising, fees paid to retain principal performers in commercials. These are paid in 13-week cycles, regardless of whether the commercials are actually aired. There are no holding fees for radio.
Agent
A representative of talent, petitioning, on their behalf, for work within the filmmaking community. Agents, by law, have the right to both solicit employment and negotiate terms for the artists they represent. Not to be confused with Manager.
Management Company
The umbrella under which a group of managers function as a single incorporated entity. Long known for small client lists and focused attention on development of clients, management companies, in the last decade, have, in most cases, shifted their role in the market. Today, most management companies perform dually as client representation and producer.
Billboard
A common name for outdoor signs located along streets and highways in either paper or vinyl.
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