|
Usage Limitations
Restrictions on the placement of a commercial (e.g., PSA use only).
Bleed
Printing to the edge of the page, leaving no margin.
Use Fees
In paid broadcast advertising, the fees paid to performers used in television commercials or radio spots. The fee is based on the number of airplays and the number and size of media markets in which the advertisement will air. Use fees are paid in addition to holding fees.
Billboard
A common name for outdoor signs located along streets and highways in either paper or vinyl.
Rate Card
A card issued by an advertising medium listing its rates, requirements, and information needed from the advertiser.
Proof
A copy of an advertisement as it will appear once produced or printed.
Saturation Campaign
Variation Margin: Payment made on a daily or intraday basis by a clearing member to the clearing organization based on adverse price movement in positions carried by the clearing member, calculated separately for customer and proprietary positions.
Media Plan or Media Buy Plan
A part of the communications plan that details how various media will be employed. Identifies the specific schedule of paid placements that have been negotiated for an ad or collection of ads, including the times and programs during which television and radio ads will run, the locations and sizes of billboards that will be placed, the publications and placement within those publications in which print ads will run, etc.
Financier
The financier is a non-developing financial provider for a film. Simply, financiers are usually money sources looking to invest in complete, packaged scripts. Although they have the ability to bring a significant amount of a movie's budget, financiers are often money people looking at the bottom line - does the project have marketable elements already in place? Unlike most developing studios, these money sources move from script to screen quickly, however, most of the initial footwork must already have been done.
Camera Ready
An ad, art, copy text or graphic ready for inclusion in publications.
|
Did You Know?